marketing mix

英 [ˈmɑːkɪtɪŋ mɪks]

美 [ˈmɑːrkɪtɪŋ mɪks]

n.  营销组合(即产品特征、价格、广告宣传方式以及营销地的组合，公司可调整这些项目以实现其营销目标)

BEC经济

牛津词典

noun

• 营销组合（即产品特征、价格、广告宣传方式以及营销地的组合，公司可调整这些项目以实现其营销目标）
  the combination of the features of a product, its price, the way it is advertised and where it is sold, each of which a company can adjust to persuade people to buy the product

柯林斯词典

• N-SING （为推销某项产品或服务而推行的)营销组合,综合营销策略
  A company'smarketing mixis the combination of marketing activities it uses in order to promote a particular product or service.
  1. The key focus of the marketing mix will be on price and distribution.
     营销组合的重点将放在价格与配送上。

双语例句

• For a well-designed marketing mix, industry experts advise companies to use the Internet as a supplement to other advertising media.
  业内专家们建议，一个精心策划的营销组合应把网上促销作为其他宣传方式的补充。
• Once you've chosen your marketing mix, tailor your efforts to attract the interest of your audience.
  如果选好营销策略，那么就不断调整努力的方向以吸引客户的兴趣。
• In the major single market, or central market, approach, the firm selects its mission based on one national market and establishes a marketing mix, and later expands to other national markets.
  在这种方法中，公司根据一国市场选择经营任务，建立营销组合，以后再扩展到其他国家的市场。
• Place, product, promotion, and Price-the4 Ps of marketing-must be integrated and coordinated in order to bring about the most effective marketing mix.
  地点、产品、推销和价格营销中的4个P必须是一个有机的整体，并且互相协调，以使综合营销取得最效益。
• No matter how sophisticated and well-thought out the other components of the marketing mix are, the company's fortunes will rise or fall on the effectiveness of its distribution policy.
  无论多么复杂和深思熟虑的营销组合的其他部分，该公司的命运将上升或下降其分配政策的有效性。
• That incorporated a marketing mix with magazine, newspaper.
  与杂志、报纸成立销售组合。
• More and more suppliers are adding online events to their marketing mix.
  越来越多的供货商，正将在线展会融入他们的营销策略当中。
• Advertising, face to face marketing, promotions, public relations and promotional activities of the feature set, is called the marketing mix.
  广告、当面推销、促销、公关及宣传活动的特色组合，就称为推销组合。
• New historical forms and opportunities emerging under the common use of marketing mix strategy is particularly worthy of study and reference.
  新的历史形式与机遇下采用新兴的常用营销组合策略尤为值得研究与借鉴。
• The key focus of the marketing mix will be on price and distribution.
  营销组合的重点将放在价格与配送上。